Live broadcast of the drawn third Test match between India and Sri Lanka and the channel carrying the feed Star Sports 1 Hindi remain the most watched programme and the most watched channel for week 50 (December 2 to 8), courtesy an entertaining double century by Virat Kohli that was the highlight of the drawn, air pollution-marred tie at Delhi’s Ferozeshah Kotla ground.
Sony Ten 1 and Live broadcast of WWE RAW 17 continue to hold their second position from the previous week in the sports genre shows on Indian television, according to the Broadcast Audience Research Council data report.
The data further establishes the BARC study that television viewership ratings see up to 31% surge every time Kohli plays long innings. This Kohli phenomenon has also helped Star Sports 1 Hindi consolidate its position atop the Top 5 sports channel chart with a significant gain. SS 1 Hindi has reached 205,163,000 impressions from 157,058,000 in the previous week. Star Sports 1 with English broadcast of cricket too has consolidated its position at the second spot.
The week 51 can be another big week for cricket in the wake of the big double ton by Rohit Sharma that set up the ODI series leveling win for India in the second match against visiting Sri Lankans at Mohali on Wednesday.