Kohli’s One8 innerwear range set for retail launch

Virat Kohli,Virat Kohli Brands,One8 Brand,One8 brand products,Sports Business News India

One more product range from Virat Kohli’s One8 brand is all set for launch. India’s richest brand icon is extending the One8 brand products with the launch of innerwear range that will include socks, innerwear and sleepwear.

The One8 innerwear range, produced in collaboration with Lux Industries subsidiary Artimas Fashion, is ready to hit the market. “I am excited and optimistic about the launch of One8 innerwear. Today’s era is defined by restless and dynamic youth of the nation, where style and flexibility go hand in hand,” business daily Economic Times has reported Kohli as saying.

“As a sportsperson I am extremely cautious when it comes to finding comfort both on and off field… With this launch, we not only aim to revolutionise the industry, but also intend to evolve identities synonymous with the brand.

Artimas Fashions in December last had revealed the first look of One8 innerwear range with Kohli as the face of the brand.

InsideSport.co had reported in November last about Kohli’s tie-up with the Lux group for the One8 range of innerwear.

Also read: Kohli ties up with Lux for One8 range

The high-end innerwear, socks, and sleepwear manufactured by Lux Industries incorporates One8’s branding, look and feel. One8 is focused on providing the best quality for their products alongside the much necessary comfort that will instantly catch the eyes of the younger generations.

Brand name One8 is derived from Kohli’s cricket jersey No. 18.