La Liga 2021-22 LIVE streaming: Fans in India can watch the LaLiga live and exclusively on MTV and Voot Select: The new 2021/22 LaLiga Santander season is well underway. The most competitive of Europe’s top five leagues, featuring the clubs with the most European trophies in history, the most technical football in the world, and the game’s biggest stars are back for the 91st campaign in the competition’s history.
This season sees the long-awaited return of fans to LaLiga stadiums across Spain, their passionate and emotional voices the perfect complement to the spectacular football being played out on the field.
La Liga 2021-22 LIVE streaming: Fans in India can watch the LaLiga live and exclusively on MTV and Voot Select
And with Colombian Grammy-nominated singer-songwriter Camilo penning the official footballinfused song for season, the stage is all set for the symphony of the beautiful game to take centre stage like never before.
For Indian fans, the new season of LaLiga will broadcast on Viacom18’s flagship youth brand channel MTV and OTT platform, Voot Select. The three-year partnership with India’s youngest and leading media conglomerate, which was announced a few months earlier, will bring the premier Spanish football league to fans in the country with a fresh and exciting feel.
MTV relaunched LaLiga on Indian television with a quirky campaign that promised Zero Masala, Pure Football. The innovative campaign, which includes quirky films and engagement with Football fan groups across India, is making an enormous impact on social media. The campaign has delivered a whopping 38M Reach & 50M Impressions while drawing in passionate responses on social media too.
The current season LaLiga on MTV because of the reach and engagement has already 3x reach on MTV in the opening week viz a viz earlier season. Another interesting insight that showcases the increasing fandom of La Liga on MTV in India is the fact that 38% of viewership for the matches came in from Rural India, with over 51% viewership from urban cities.
Speaking about the new season, Jose Antonio Cachaza, Managing Director – India, LaLiga, said, “The past year showed us the kind of emotional connection football fans have with the beautiful game. As the world slowly starts to heal and go back to normal, the new season of LaLiga returns, with the fans finally reuniting with their favourite sport. The energy is in the air, especially in India, with this new partnership with Viacom18. We are looking forward to building an even deeper connection with our audience in this country, which has shown its profound bond with the sport time and again.”
Speaking about LaLiga, Anshul Ailawadi, Business Head – Youth, Music and English Entertainment, Viacom18 said, “We are glad to have partnered with the LaLiga team to bring one of the world’s most iconic football leagues for our viewers in India and the subcontinent. We believe football unites and fans live the sport. Starting with the season’s first match, we have witnessed viewers’ passion and we are excited to see the fandom unfold. The response we have received so far has been phenomenal and we are certain that we will make football a much loved and followed sport in India through our partnership with LaLiga”.
LaLiga also has a host of exciting new signings this season like David Alaba, Memphis Depay, Sergio Aguero and Rodrigo de Paul to name a few to join the likes of Karim Benzema, Antoine Griezmann, Luis Suarez and Jan Oblak. Spanish football, this season, is also abound with a plethora of young talent like Pedri, Frenkie de Jong, Joao Felix, Diego Lainez, Alexander Isak, Vinicius Jr and many more.
The season kicked off on August 14th, with Valencia CF vs Getafe CF the first of 380 unmissable fixtures through a ten-month campaign. The big games will come thick and fast too, with the historic Basque (October), Barcelona (November), Seville (November), Valencia (December) and Madrid (December) derbies scheduled for the coming months. And ElClasico, the clash which pits Real Madrid and FC Barcelona in the most watched club match in world football, returns on the weekend of October 24th.
These most high-profile games will be played with PUMA’s all new ADRENALINA match ball design, while all other matches will feature the uniquely Japanese anime inspired ACCELERATE design.
LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the 2019/20 season, LaLiga reached more than 2.8 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates, directly reaching over 90 countries. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on-air, online, on-ground, in-shop and through cinema.
MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the Gen-Z, music fans and artists. 50 MN+ fans following MTV across show pages on social media have made it one of the top brands in social influence as well. As a creative powerhouse, MTV’s repertoire of flagship properties include Roadies, Splitsvilla, Hustle, MTV Unplugged and Supermodel of the Year that dabble with innovative formats, along with some of the most engaging cause-led initiatives like MTV Trash Talk, Baar Bra Dekho, MTV Woofer etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive bi-annual study into the mindset
and behaviour of India’s youth through the Youth Marketing Forum Report. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like HP, Airbnb, Nescafe LinkedIn and many more. The channel boasts of some innovative properties such as MTV BCL, MTV BRAVE 20 and MTV India Music Summit as part of the prestigious content partnerships. The Consumer Products of MTV are available across 35+ unique categories through strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida and Club Roadies