Spanish soccer’s top-flight La Liga reached close to 2.8 billion viewers over the course of the 2019/20 season, marking an 11.5 per cent increase on the previous campaign.
The competition’s bumper viewership was largely owed to marked audience growth overseas, including a 50 per cent viewership spike in international territories when La Liga resumed post-lockdown in June.
Audience figures released by Nielsen at the time showed a 48% increase in overseas TV Viewership.
In newly published league data, La Liga has confirmed increased interest in Africa (33 per cent) and Central and North America (20.4 per cent), while also showing audience increases in India (72 per cent) and Belgium (130 per cent).
LALIGA 2019/20 SEASON INSTITUTIONAL MILESTONES
LaLiga received R&D+i certificates for around 20 of its apps and platform
LaLiga surpassed 100 million followers on its social media channel
LaLiga grew abroad and approached 2.8 billion cumulative viewers
LaLiga reached more than thirty agreements with foreign leagues and federations
LaLiga reached €100 million in sponsorship
Over hundred sporting projects were carried out around the world
LaLiga’s apps surpassed 110 million downloads
LaLiga taught its values to over 10,000 schoolchildren
LaLiga continued with its commitment to fighting audiovisual piracy
LaLiga’s OTT platform reached 1 million users
LALIGA 2019/20 SEASON INDIA MILESTONES
- Ace Batsman, Rohit Sharma became the first-ever brand ambassador for LaLiga in India
- BKT and Dream 11; becoming the first two Indian companies to become global and regional sponsors for LaLiga.
- The LaLiga Football Schools Scholarship Programme organized regional and national camp and chose 4 young athletes to train with the LaLiga Club in Spain
- The LaLiga Football Schools at Home initiative helped adapt to the new normal and consolidate our school network throughout India where coaches organised around 60 classes a week for more than 1500 kids across eight cities.
- LaLiga celebrated its third anniversary in India along with an exciting screening of the Madrid Derby
- LaLiga was broadcasted exclusively and free on Facebook for the Indian subcontinent.
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Marking its second season, the soccer body’s international LaLigaSportsTV over-the-top (OTT) service also reached more than one million users during the 2019/20 season.
In addition to the league’s viewership surge, La Liga also saw ‘significant growth’ across its sponsorship portfolio during the latest campaign, surpassing €100 million (US$119 million) in revenues for 2019/20.
Now counting 42 global brands as partners, La Liga added a raft of new deals for 2019/20. Those include German sportswear giant Puma, US beer brand Budweiser, and India tyre manufacturer Balkrishna Industries (BKT).
In June, La Liga also signed a ten-year extension to its video game partnership with EA Sports, including exclusivity to league assets for the producer’s flagship FIFA soccer title.