La Liga has joined hands with MEDIAPRO to enhance programming experience for the fans in the Indian Sub-Continent. The Spanish league and its commercial partners are producing special programming on Facebook Watch, the official partner for La Liga in the Indian sub-continent. The programming includes pre and post-match analysis of the LaLiga match week from an interactive set located in Barcelona. This program has revolutionized the way of interacting with fans through polls and comments in real-time.
The football pundits on Facebook Watch are Kevin Campbell, an English former professional footballer. John Burridge, an English former goalkeeper who is now working with Indian Super League top division club Kerala Blasters, Gurpreet Singh, an Indian professional footballer who plays as a goalkeeper for the Indian club Bengaluru FC and India national football team and Jamal Bhuyan, Captain for the both Bangladesh National team and Bangladesh Premier League club Saif SC.
Jose Antonio Cachaza, Managing Director, LaLiga India said, “We are pleased with our engagement with MEDIAPRO to enhance LaLiga‘s viewing experience. It is always our effort to provide our supporters with the best content and experience and this is a step in the right direction. Fans in this region are extremely passionate about the game and we are committed to fulfill their appetite for quality football content.”
Joe Morrison, Football Presenter, Facebook said, “Facebook provides LaLiga fans a medium to directly connect with the game and engage with them simultaneously along with the live screening. The digital medium is also the way of interacting with fans through polls and comments in real-time.”
La Liga Live on Facebook Watch : Overcoming the production challenges
LaLiga along with its partner MEDIAPRO has revolutionized its production workflow to master remote production techniques owing to the situation caused by the pandemic. Given the security and mobility restrictions and the impossibility for both presenters and the show’s other pundits traveling to Barcelona, the program had to reinvent itself through a group video call, mixing the three signals and creating a new program signal.
This technical challenge involves a circuit that begins in Dubai and travels to England and Germany, where presenter Joe Morrison and the two collaborating pundits meet, before traveling to Barcelona where the program signal is produced. It is then sent to the Facebook servers in Los Angeles, where the signal is finally distributed to all the countries on the Indian subcontinent so fans can enjoy the show and all LaLiga matches via Facebook Watch. The full journey spans 30,000 kilometers.
LaLiga Santander increased its international viewing figures by more than 48% on the first match day (Match day 28) after the competition resumed following the COVID-19 pandemic. According to international consultants Nielsen Sports and based on preliminary official viewing figures and estimates, international audiences during live games on Match day 28 showed a significant rise compared to the average from the first 27 match days of the season. In Asian countries such as India, where LaLiga is broadcast on Facebook, an increase of over 72% was detected.