Spain’s to flight football league – La Liga – will use artificial intelligence for optimising the match scheduling. La Liga president Javier Tebas has confirmed the plans to deploy the AI-driven software to put together the league fixture list into practice from the next month.
Software, designed to maximise stadium attendances and television viewing figures, focuses on the times and dates that allow clubs to maximise stadium attendances.
The technology will also be programmed to ensure that the league exploits primetime television slots, both in Spain and international scale.
Tebas also ruled out the possibility of scheduling games during the Christmas period as the players’ union is opposed to the concept.
News of La Liga’s implementation of AI comes just days after it was announced that Spanish football’s second division, Segunda Division, had signed a global live-streaming deal with video-sharing giant YouTube.
The league’s YouTube channel will provide live English commentary from this season’s matches in more than 155 countries, including South Africa, India, the United Kingdom and Australia.
The new agreement will also see the competition brought to certain territories where no previous transmission had been in place.