LaLiga president, Javier Tebas, has explained to a delegation of Chinese businessmen the Spanish top division league’s strategy in the framework of a visit headed by Wang Jianlin, president of the Wanda group, for the Champions League final.
LaLiga’s strategy for China was a key topic, especially the cooperation agreements between the Chinese Football Federation (CFA), the Chinese Super League (CSL) and the Ministry of Education of asian countries. Thanks to this collaboration, LaLiga is working on sports projects, training of quarry managers, executives etc. Furthermore, in the city of Kunming, LaLiga will create its first permanent academy in China and will hold a quarry tournament between LaLiga Santander teams and Asian clubs.
Javier Tebas discussed LaLiga’s strategy and the challenges facing the football industry today. Globalization, digital strategy, and how LaLiga applies AI to optimize audiovisual value, were some of the issues highlighted by the president.
The stadium that will host the final, the Wanda Metropolitano, was the scene of this meeting in which the President and Counselor of Atletico Madrid, Enrique Cerezo and Miguel Ángel Gil respectively, acted as hosts.
The Chinese delegation was formed by Wang Jianlin, president of the Wanda group; Zhang Li, Co President of the R & F Group; Wu Po Sum, President of Central China Real Estate Group; and Zhang Lin, from the Wanda group.