Japanese car manufacturer Mazda has extended its support to Spanish top-flight league LaLiga as the official sponsor and official car partner for another two years.
The deal was first signed ahead of LaLiga 2015-16 season which granted Mazda activation rights and presence in Liga BBVA and Liga Adelante competitions, including all formats of the same, as presence at stadiums, online platforms, social networks and television broadcasts.
The extended terms of the agreement will see Mazda remain the Official car of LaLiga until the end of the 2019-20 season with continued access and brand exposure across stadiums and all the platforms.
LaLiga’s sponsorship hierarchy is built around its title sponsor, Spanish bank Santander, beneath which it breaks down into global sponsors, regional sponsors and partner brands.
Last Month. Unilever brands Rexona and Clear become the latest addition to LaLiga’s sponsorship portfolio in the official sponsor category which already includes Nike, Tag Heuer, EA Sports and Samsung.
Spain is one of the important markets for Mazda in Europe. It is the second country for the company in terms of growth in Europe and third in sales volume.