LaLiga has signed a renewal to its sponsorship contract with department store company El Corte Inglés.
The brand first signed with LaLiga for the 2017-18 season and has now extended its association with the league until the end of the 2020-21 campaign.
The agreement extends to LaLiga Genuine, the organisation’s league for people with intellectual disabilities.
The sponsorship has a strategic focus with a number of on-site activations occurring at El Corte Inglés stores across Spain, including LaLiga Corner which involves different experiential spaces, offering customers the possibility of participating in interactive activities and entering various raffles.
El Corte Inglés also provides a platform for its customers to buy tickets and season tickets from more than a dozen LaLiga clubs.
As part of the deal, the Viajes El Corte Inglés brand will carry out all the logistics for travel management and accommodation of LaLiga clubs during this season.
The renewal follows a raft of sponsorship activity at LaLiga.
In September, it added oil lubricant company Total in Argentina to its roster.