Spain’s top flight football league LaLiga has inked a sponsorship and digital media rights deal with Beach Soccer Worldwide.
Beach Soccer Worldwide (BSWW) is the FIFA-recognised body for development and organisation of Beach Soccer competitions.
The deal between LaLiga, governing body for Spanish football’s top two divisions, and BSWW will run until the end of the 2020/21 season. The deal grants LaLiga a top-tier partner status.
LaLiga will also hold Spanish broadcast rights to BSWW competitions, via its over-the-top (OTT) platform, LaLigaSportsTV, with a specific focus on Spanish clubs and players, as well as the national team.
Javier Tebas, president of La Liga, said: “Beach soccer offers a great opportunity for us to continue supporting the sport and offer them a way for their audiovisual content to reach as many fans as possible. Not only is it a sport that is part of the great football family, but it is also a young and fresh game, through which we can reach new audiences.”
“For us it is a great satisfaction and a source of pride to have La Liga as a travel companion, since few sports brands enjoy the prestige and presence that LaLiga holds in the community of football fans,” added Joan Cuscó, president of BSWW.
“Going hand in hand with the best national football competition that exists in the world today is something of great value to us, and we are convinced that both parties will be very happy with the performance of this agreement.”
The upcoming 2019 Mundialito de Clubes at the Megasport Sport Palace in Moscow is the first opportunity for La Liga to activate its deal, with one of its teams, Levante, fielding an entrant.
Beach soccer was incorporated as an official Fifa discipline in 2004 and Barcelona-based BSWW has organised every World Cup since.