Landmark broadcast deal for shooting, ISSF World Cups on Sony

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The sport of shooting is about to get much needed broadcast exposure in the country. Shooting which hitherto was considered as not too television friendly sport has at-least got permanent broadcast partner in India. Starting from the forthcoming shooting World Cup in Delhi starting from February 21st, the sport has got permanent broadcaster in form of Sony Pictures Network.

“Sony will be covering the World Cup. Doordarshan will also broadcast. Since the World Cup is an ISSF event, the world body has signed the deal with Sony Television not only for this World Cup but other World Cups as well,” said the president of the National Rifle Association of India, Raninder Singh.

The rifle and pistol shooting world cup will be staged at Dr. Karni Singh Range, Tughlakabad, from February 21 and the Indian shooting will have a great opportunity to project its bright image, with assured high-quality live television coverage of the tournament. Even though shooters from around the world will be eyeing the 16 Olympic quota places on offer, in eight events for men and women, for the 2020 Tokyo Olympics, it will be an ideal platform for the Indian shooters to show case their class and strike power.

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The sport of shooting which rarely gets broadcast support will be seen once again on the main-stream sports broadcast platform like Sony. Earlier India had conducted the Asian Olympic qualifying event before the Rio Olympics which was broadcasted live on Star Sports network in 2015-16. During the press interaction, the NRAI president also declare that a lot of national shooting associations will be coming with their presidents to watch the World Cup, including the ones from Gautemala, Mexico and Russia. Singh said the range was getting ready to host the World Cup, especially with a nice setting in the final hall.

“We are not taking any funds from the government for organising the event, and the ISSF is taking care of the production cost of the television coverage,” he said.

The NRAI president also expressed hope that in the long run, the national championships would have television coverage. He said there was considerable potential to take the sport forward as 7,000 athletes competed in the last national championships.

According to the shooting experts the Indian shooters had a good chance for the winning 14 quota places during the World Cup in Delhi.

Also Read: NRAI supremo Raninder Singh first Indian to be a VP in world shooting body


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