Lega Serie A has has revealed a brand-new logo, featuring an all-new look that is totally different to the previous branding, created in collaboration with design agency Ragù Communication.
Serie A will receive a new logo from next season, developed as part of a wider rebranding plan for Lega Serie A brands and competitions.
A first look of the logo was revealed on the Serie A twitter handle.
Coming ?! pic.twitter.com/1MPGeMAUSv
— Lega Serie A (@SerieA) May 9, 2019
Developed by the Ragù Communication agency, ‘A’ will be reinforced in a logo that is presented in a diamond shape.
“The logo presented is a further step towards the new identity of Lega Serie A, a historic brand recognised worldwide by millions of fans and enthusiasts,” Lega Serie A president, Gaetano Miccichè, said. “The new challenges to be faced are the achievement of ever wider international markets and the recognition of our product at a global level.”
The Lega said it will also introduce new awards recognising Serie A’s leading players. Awards will be made for the season’s best goalkeeper, defender, midfielder and forward, as well as the best young player and the overall player of the year.
A whole new look, the new Serie A 2019-2020 logo puts the ‘A’ in the center stage. Below the strong letter A is the Italian flag and the lettering Serie A. It is an edgy and unique look that gives the league a new identity.