Leicester City taps into blockchain with FansUnite partnership

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Premier League club Leicester City have announced a global partnership with FansUnite Entertainment Inc. The first-of-its-kind deal will see the company become Official Blockchain Sports Data Partner of the English football club.

FansUnite is a blockchain protocol that is revolutionising the sports data industry bringing fans around the world together to directly provide sports data using new cryptocurrency and novel token economy, states the official release.

The rapidly growing global community allows fans to view verified statistics on the success ratios of other users in order to increase their winning percentages – a practice that is increasingly popular among fantasy sports players and other gaming application users.

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FansUnite’s blockchain technology provides a tamper-proof and transparent global store for sports data; a development that will have far-reaching implications in a world that is increasingly conscious of data rights and sports integrity.

The partnership will see FansUnite launch promotions that will bring Leicester City fans from all across the world together to celebrate their team. Throughout the year there will be player meet-and-greets, contests, surprise giveaways and opportunities for City fans to win once-in-a-lifetime experiences.

Jonathan Gregory, Leicester City’s Commercial Director said, “We are proud to welcome FansUnite into our family of partners. They share our belief in the power of football to bring supporters together whether that is at King Power Stadium or around the world. FansUnite is an innovative brand looking to bring transparency and collaboration to their industry and we are delighted to be part of this journey.”

Darius Eghdami, FansUnite CEO said, “Leicester City Football Club is one of the best-supported teams in England, being one of just six clubs to hoist the Premier League Trophy since its inception in 1992, and are at the forefront of incorporating new technology to help improve player performance and fan engagement. Partnering with a globally recognised brand that shares our commitment to improving conditions for sports fans through the application of new technology was a natural fit.”

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