Lex Sports signs Hero MotoCorp as broadcast sponsor for Dakar Rally

Hero MotoCorp,Lex Sportel,Dakar Rally,DSport,Sports Business News India

Lex Sportel has partnered with motorcycle and scooter manufacturers Hero MotoCorp as the broadcast sponsors for the exclusive broadcast of the Dakar Rally in India.

Amidst dispute over the DSport Channel ownership with Discovery, Lex Sports has claimed in a Press release that Dakar Rally will be broadcast on the channel from January 11 to 17.   

Motorsports enthusiasts in India will now get a chance to catch a 30-minutes daily highlights package on DSport at 10.30 pm IST everyday between January 11-17, as well as two weekly highlights, states a Press release.

Technically, Lex Sports can use DSport title and logos till February 13, the last date of the Discovery notice period to end the tie-up between the two companies.

As reported by InsideSport.co earlier, Lex Sports will be switching all its broadcast under the 1Sport channel name and logo.

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Lex Sports MD RC Venkateish  said, “We are delighted to have Hero MotoCorp as our Title Broadcast Partner, and this association has enabled us to bring the Dakar Rally to motorsports fans in India. This is the world’s most grueling rally raid and I am sure this broadcast will go a long way in building a new fan base in the country by providing them access to Dakar action.”

Hero MotoSports Team Rally – the motorsports team of Hero MotoCorp – has become a flag-bearer of Indian Motorsports in the global arena, since its formation in 2016. The Team has registered impressive performances across the globe and has been a regular participant at the Dakar Rally since 2017.

Hero MotoSports Team is participating in Dakar 2020 with four riders, a first – 2019 Pan Africa Rally winner – Joaquim Rodrigues, Indian Ace rider – CS Santosh, Former World Rally Champion – Paulo Goncalves, and the latest addition – Sebastian Buhler (who replaced the injured Oriol Mena). 

More than 550 competitors covering nearly 7900 kms of varying terrain, including desert, canyons, dunes and mountains, throughout Saudi Arabia are participating in the 42nd edition of the Dakar Rally.

The Rally has completed the first week of this year’s edition and will commence Stage 7 of 12 overall stages on January 12, 2020.

Dispute over DSport ownership; LEX Sportel takes Discovery to court

Telecast Schedule on DSPORT


Day Date Time   Day Date Time

1st Airing



Day 1 11 January 2020 10:30pm   Day 1 12 January 2020 10pm
Day 2 12 January 2020 10:30pm   Day 2 13 January 2020 10pm
Day 3 13 January 2020 10:30pm   Day 3 14 January 2020 10pm
Day 4 14 January 2020 10:30pm   Day 4 15 January 2020 10pm
Day 5 15 January 2020 10:30pm   Day 5 16 January 2020 10pm
Day 6 16 January 2020 10:30pm   Day 6 17 January 2020 10pm
Day 7 17 January 2020 10:30pm   Day 7 18 January 2020 10pm


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