Ligue 1 claims a ‘turning point’ with a brand new identity and commercial success

Ligue 1 claims a ‘turning point' with a brand new identity and commercial success

The League of Professional Football in France (LFP) has claimed a ‘turning point’ in the history of the top-tier of French football by unveiling a brand new identity of Ligue 1.

Ahead of the 2018-19 season, Ligue 1 Conforama will be associated with the slogan – “La Ligue Des Talents” or the “League of Talents.” The new branding will be used across Ligue 1 Conforama’s presence on television, web, social networks, press advertising.

LFP has said that the new catchline reflects its strength, its new status and its ambitions. The signature is also a recognition of the profusion, diversity and multiplicity of French football talents, in the field, around the field and off the field.

“The League of Talents” will be a common thread, a story that will guide the various actions of the LFP in terms of promotion or CSR and will result in a series of initiatives presented throughout the season states the official release.

The statement from LFP further states that Ligue 1 is progressing from season to season, becoming an inexhaustible breeding ground for talent as well as attracting talent from around the globe.

LFP has also claimed a financial watershed moment, adding that the Ligue 1 has been able to sustain a healthy economic environment and enhance its competitiveness by attracting investors, attracting and retaining top talents as well as renowned coaches.

Ligue 1 is slowly closing the gap with other top European leagues following May’s announcement of its next set of domestic broadcast rights. LFP has secured a 60 per cent increase in value for the domestic rights to Ligue 1 through deals with Spanish agency Mediapro and pay-television broadcaster beIN Sports, with the agreements ending the status of pay-television broadcaster Canal Plus as the long-time home of the top-tier competition.

The agreements see Mediapro become the new major player in Ligue 1 broadcasting, with the LFP raking in $1.38 billion per season for the rights deal spanning four seasons 2020-21 to 2023-24. The current rights cycle, covering 2016-17 to 2019-20, generates a total of $874.2 million per season.

Nathalie Boy de la Tour, President of the LFP, “The Ligue 1 Conforama lives a pivotal stage of its development, its singularity is expressed through its ability to train and attract young talents. signature “The League of Talents” also aims to highlight the talent of coaches, trainers, educators, supporters, club employees and volunteers who make the Ligue 1 Conforama the first live show in France .”

Didier Quillot, Executive Director of the LFP, “This new signature echoes the French excellence in football and says the quality of our product Ligue 1 Conforama” The League of talents “will be declined in” The League of Talents ” internationally to further increase the attractiveness and reputation of the Ligue 1 Conforama in increasingly buoyant international markets.”