Ligue 1: Lionel Messi helped Michael Jordan gain £5m after his blockbuster move to PSG- Jordan brand is the jersey sponsor of the French giants PSG. After announcing a multi-year deal in 2018, parent-brand Nike confirmed the expansion of Nike’s kit partnership with PSG, which runs until 2022. With some huge names donning the PSG kit like Neymar, Mbappe, and now Sergio Ramos, and Lionel Messi, it has been a good deal for both sides.
The brand has increased its presence over the years in France, opening an official store – Jordan Bastille – in Paris, in 2016 and partnering with the French Basketball Federation last year. PSG star Neymar has also previously worked with the brand
— Paris Saint-Germain (@PSG_English) September 13, 2018
Ligue 1: What is the PSG and Jordan deal?
As part of their partnership, the US company takes home five percent of all jersey sales.
The news will come as a huge boost to MJ, with the Jordan brand losing 24 percent of its value during the coronavirus pandemic, according to Forbes.
With fans back in the stadium, the club shop is expected to be overwhelmed with supporters keen to add a ‘Messi 30’ top to their collection.
— Reuters (@Reuters) August 11, 2021
Lionel Messi Transfer: Argentine’s arrival in PSG skyrockets merchandise sales, social media overnight- Lionel Messi’s arrival in France has set the PSG social media as well as merchandise sales on fire. While it was inevitable, the Paris Saint-Germain director Nasser al-Khelaifi told reporters that people would be “shocked” by the result the 34-year-old six-time Ballon d’Or soccer world player of the year would bring to the club.
Ligue 1: Lionel Messi expected to make PSG debut on 21st Aug against Brest
Lionel Messi was introduced to the Paris St-Germain fans before Saturday’s win over 10-man Strasbourg. Messi watched from the stand as Mauricio Pochettino’s side made it two Ligue 1 wins from two as they defeated Stausbourg 4-2.
“As for when we might see Leo Messi in action, it is his second day of training after a month since he played the last game at the Copa America,” said manager Pochettino. “We will take things step by step, get to know each other, and have him feel fit and comfortable so that he is able to make his debut when he is fully fit.”
Ligue 1 Live TV Broadcast: PSG vs Brest Ligue 1 Live TV Broadcast
But the channel shows only a single Ligue 1 match per week. Brest vs PSG which is the 3rd match of Messi’s club this season is scheduled to be telecasted on TV5Monde on the 21st of August. However, Messi’s debut game for Paris which is against Strasbourg on August 15 won’t be broadcasted on the mentioned channel.
The channel is available on DTH platforms Tata Sky and Airtel Digital TV in India. Also, the channel can be watched online on the Jio TV app.