LiveWire Sport expands Wimbledon partnership with AELTC

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The All England Lawn Tennis Club (AELTC), organisers of Wimbledon Championship, have announced the extension and expansion of their deal with London-based digital media agency LiveWire Sports.

The terms of the expanded deal, first signed in 2012, will see LiveWire Sport continue to deliver year-round support, consultancy services, creative content and insights to the in-house team of the organisers of iconic tennis grand slam event.

As part of the renewed agreement, Leigh Walsh, a 2017 Sport Industry NextGen Leader, has joined LiveWire full-time to manage the Wimbledon relationship, having played an important role within the AELTC team for the past four years on a part-time basis.

Leigh has contributed to LiveWire’s work with a number of key clients since 2013, most notably the Premier League and ATP Media. She will now work closely with the AELTC team as they continue to innovate on Wimbledon’s much-loved traditions, states the official release form AELTC.

Livewire Sport boasts of its successful partnerships with English Premier League, Formula 1, National Football League (NFL) International, World Rugby, the Association of Tennis Professionals (ATP), Six Nations and the England and Wales Cricket Board (ECB).

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Leigh Walsh, Senior Consultant, LiveWire Sport, said, “I couldn’t be happier to take up this full-time role with LiveWire, a company I have always admired. They’re an exceptionally talented group and, even more importantly for me, brilliant people to be in the company of”

“The opportunity to both work with and grow under the tutelage of some of the most talented people in our field – Alexandra Willis at Wimbledon and the five wonderful directors at LiveWire – is one I relish.”

Alexandra Willis, Head of Communications, Content and Digital, AELTC, said, “We are thrilled to have extended our working relationship with LiveWire Sport in our ongoing pursuit to set Wimbledon apart through innovative content and creative executions tailored to our varied global fanbase.”

“We are even more delighted that Leigh Walsh has joined LiveWire Sport to manage the relationship and ensure that we are continuing to maximise the opportunities available to us as the content creation opportunities in the broader sports and entertainment industries evolve and expand.”

Caroline Cheese, Director and Co-Founder, LiveWire Sport, said, “Like everyone at LiveWire, I’m beyond excited to extend and expand our agreement with Wimbledon, alongside Leigh’s appointment on a permanent basis. Plans for 2019 are already well under way and we can’t wait to see them come to fruition.”


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