Louis Vuitton to unveil partnership with NBA

Louis Vuitton fashion brand,National Basketball Association,NBA football game,Sports Business News,Charlotte Hornets

French fashion brand Louis Vuitton has partnered with the National Basketball Association. The date for a formal announcement is reportedly confirmed and invitations for the event are despatched.

French media has widely reported about the high profile partnership after Louis Vuitton has sent “save-the-date” invites.

The other details are expected at the formal announcement on January 22 at a cocktail party at the Louis Vuitton flagship on Avenue Montaigne in Paris on January 22.

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The invite, featuring the outlines of a basketball court with the LV initials in the middle, read: “Michael Burke, chairman, and chief executive officer, Louis Vuitton is pleased to invite you to celebrate the new partnership between Louis Vuitton and NBA.” It also carried the hashtag #LVxNBA.

However, officials at Vuitton declined to reveal further, states a report by Women’s Wear Daily.

The announcement will reportedly be followed by the Charlotte Hornets and the Milwaukee Bucks inaugural NBA regular-season game at the AccorHotels Arena in Paris on January 24. This will be the first NBA game in the French Capital.

Louis Vuitton has a history of sports tie-ups. Some of the iconic deals include the 2019 Davis Cup Trophy, a trophy case for League of Legends, trophy cases for America’s Cup, the FIFA World Cup, the Rugby World Cup, the Roland-Garros tennis trophy.

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