World’s leading tractor brand, India’s industrial group Mahindra has inked a deal with the USA’s Monumental Sports & Entertainment (MSE) to sponsor their NBA and NHL teams –Washington Wizards and Washington Capitals.
Mahindra, the Mumbai-headquartered global multinational corporation operating in 22 industries across 100 countries, have announced the agreement to become an Official Partner of the Washington Wizards (NBA) and Washington Capitals (NHL).
“We are thrilled to welcome Mahindra to the Monumental family,” Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE, said. “Like the Wizards and Capitals, Mahindra shares a strong commitment to serving the community, including honouring those who serve in the military and as first responders, through a variety of impactful programs. This partnership is another outstanding example of how Monumental is continuing to grow its global footprint.”
“We’re excited to expand our marketing efforts with Monumental Sports & Entertainment,” stated Richard Ansell, Vice President of Marketing at Mahindra Automotive North America. “As we grow our business presence in numerous North American markets, high-profile sports programs such as the Washington Capitals and Wizards alights with our strategy perfectly. We look forward to partnering with MSE on a variety of programs that will help Mahindra grow its brand in the U.S. and internationally.”
As part of this global partnership, Mahindra will receive in-arena television network advertisements, Wizards courtside LED rotational and LED basket stanchion signage, a static, on-camera Capitals’ dasher board and will serve as a Capitals’ Military Appreciation Night participating partner.
Mahindra is the world’s number one selling tractor brand based on volume and has been making rugged and durable cars and trucks since 1945. Mahindra’s Tech Mahindra subsidiary is a world leader in the Information Technology sector. Mahindra has been operating in the U.S. for over 25 years. In 2018, Mahindra Automotive North America (MANA) opened the first new automotive manufacturing operation in the Detroit area in almost 30 years and has been growing at a rapid clip. This new global partnership represents Mahindra’s continued investment in the U.S. and commitment to building an American automotive legacy.