How Manchester City’s record run will convert into financial scores

Premier League: How Manchester City's record run will convert into financial scores - InsideSport

Pep Guardiola will be the happiest person in the European football with the impressive feat accomplished by his side in the run-up to their 2017-18 Premier League title triumph. Even as the season concluded with the last match of Stoke City’s 2-1 victory against Swansea yesterday, the Spanish manager’s squad had already assured itself of the title with a month and five matches to spare.

This epochal triumph has etched much more in the history of the top division English League. The team led by Vincent Kompany have set a landmark record by becoming the first club to achieve 100-point mark with a 1-0 victory against Southampton yesterday breaking Chelsea’s 2004/05 record of 95 points.

This is not the only ‘Chelsea-record’ that has been shattered. Its last season record of winning 30 of the 38 games has also been bettered by the City by two wins. The Chelsea will also have to give away with the record of 103 goals hoarded during 2009/10 title winning streak. City’s scoring spree this season took them to 106 with their side’s Raheem Sterling standing fifth (with 18 goals) in the list of top goal scorers.

City’s third title since 2011-12 is now set to convert into major financial gains. The club has emerged at the 5th spot among the 50 most valuable football brands around the world (Brand Finance Football 50 2018) with its brand value at $1.33 billion, an impressive 30% increase from last year (6th spot). It’s brand value will continue to improve further to be reckoned among the sponsors and investors with lucrative commercial deals yet to come knocking at the club’s door.

The Forbes list of most valuable football clubs around the global (as of June 2017) has ranked the City at 5th spot with the club’s value reaching $2.08 billion – far behind its city rivals and 13-time title holders Manchester United at the top spot with an addition $1.6 billion to its valuation. The City’s values have skyrocketed ever since its first title-winning season in 2011-12 when it was valued at a mere $291 million (at 15th spot) when ManU was even then at the top reign with $1.86 million worth.

Pep Guardiola’s squad is, slow and steady, rising amongst the top-earning valuable clubs in global club football industry the likes of which include Manchester United, Real Madrid, Barcelona, and Bayern Munich. The City Football Group can surely bet on the success of the club which is undoubtedly the top performers in their portfolio of club football business around the world such as Melbourne City FC, Yokohama F. Marinos, New York City FC, Club Atlético Torque and Girona FC.

The city is now set to earn £38.8 million as prize money along with hot cash from the league’s revised broadcast revenue sharing model. The club has witnessed exponential gains from various revenue streams including Etihad’s shirt sponsorship, and stadium naming rights since 2009 and Kit sponsorship from Nike since 2013. The list is long.

According to the Deloitte Football Money League’s 2018 report the Manchester City has earned € 527.7 m from football operations and is currently placed at the fifth spot. Its revenue has doubled since 2013, the season after it won its first premier league title.