Manchester United have announced that the Germany based ‘respected coffee specialists’ Melitta will become club’s ‘first official coffee partner’ on a multi-year deal.
Melitta, part of the family-owned Melitta Group will be the club’s exclusive coffee partner in Europe, with the partnership covering UK, Ireland and Germany.
As part of the agreement, more than 200 fully automatic Melitta coffee machines and makers will be installed within Executive Club boxes and hospitality areas around Old Trafford. With an estimated 6,000 Kilogrammes of coffee consumed each season, the famed stadium will provide the ideal backdrop for Melitta to demonstrate its prowess in providing quality coffee products to a mass audience, without compromising on quality and flavour.
In addition to this, Melitta played a major role in the refurbishment of the club’s Red Café at its famous Old Trafford stadium. The new offering includes a sleek coffee bar, as well as a new dining area within the main restaurant.
The revamped Red Café is currently open to the public and will be officially launched with Manchester United first-team members and club ambassadors and legends later in the season. A select number of lucky fans will be invited to attend this event, with details on how they can win this opportunity to be communicated soon.