Manchester United remain the most valuable football brand across the globe.
The Reds were overshadowed in the Premier League by the success of their city-mates Manchester City in the 2017-18 season.
However, off-field impressive revenue streams backed by a consistent and continued success on the field has seen Manchester United’s brand value increased by 9% to almost $1,895 million, some $300 million more than the Spanish giants, Real Madrid and FC Barcelona.
The top clubs continue to grow in terms of brand value and strength, creating an elite group that has consolidated its position at the forefront of world football, states the “Football 50 2018” – The annual report on the most valuable football brands by Brand Finance.
Placings change and breaking into the upper echelon is becoming increasingly difficult for contenders. What is more, the drawing power of football’s aristocracy has resulted in some of the biggest sponsorship deals in the world, forging mutually beneficial partnerships between corporate and club brands.
The Premier League remains the most visible and most intensely marketed football league worldwide. Although all member clubs benefit from strong broadcasting revenues and high levels of stadium utilisation, there is a huge gulf between the very top and the rest of the league. The reliance on broadcasting creates vulnerability for the clubs and the challenge will be to successfully introduce a more balanced revenue mix in the future.
While Man U remains the atop the Most Valuable Football Clubs list, FC Barcelona has topped the chart for Strongest Football Club brands. Manchester United features at the No. 3 position behind another La Liga giants Real Madrid.
Brand Finance calculates the values of the brands in its league tables using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668.
This involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a licensor would achieve by licensing the brand in the open market.
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