English top-tier football club Manchester United has signed a multi-year global partnership deal with Kohler, a US-based premium kitchen and bathroom fittings manufacturer and lifestyle brand.
The company, headquartered in Kohler, Wisconsin, becomes the first-ever sleeve sponsor of the Premier League giants. The deal is reported to be worth $26.4 million (£20 mn) per season, which would make it the largest ever sleeve sponsorship deal for a Premier League club.
Under the agreement, Kohler’s brand logo will feature on the sleeve of the Manchester United men’s and women’s teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates, states the official release from ManU.
The club’s new 2018/19 home shirt, to be unveiled next week, will be worn for the first time on July 19 during in men’s opening fixture of Tour 2018 against Club America in Phoenix, Arizona.
Manchester United’s Group Managing Director, Richard Arnold, said, “It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams. Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.
“Kohler is known around the world not only for its cutting-edge design and luxury products but also a genuine commitment to stewardship and sustainability and is an exciting addition to our family of commercial partners.”
David Kohler, President and CEO of Kohler Co., said, “Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet. We are excited to help build our global brand among people who align themselves and their lifestyles, with leading-edge innovation and a desire to make the world a better place.
“An essential component of the relationship is our support of the new professional women’s team, and we look forward to their debut and our ongoing support. Manchester United embodies sustained excellence in everything they do and our shared values are a perfect match as we expand our fast-growing international presence into new regions with purpose and a meaningful presence.”