Manchester United has launched its official channel on YouTube 13 years after the inception of the world’s most popular video-sharing site.
The Red Army fans can now enjoy behind-the-scenes access to Old Trafford and the Aon Training Complex, exclusive player features and all the latest goals and match action on the official YouTube channel of Manchester United.
ManU was the only Premier League club and only one among the world’s top football teams not to have an official presence on YouTube. Surprisingly, it was the most-viewed club on the video-sharing portal through unofficial content.
The club, now with an official channel, will offer hundreds of free videos along with its already available official club app on Google Play and AppStore. The channel has posted over 90 videos and already got 276,324 subscribers.
The channel will provide content such as first-team features with videos showcasing the players in a different light, stylised match footage such as Dave Saves – a compilation of some of our brilliant keeper’s superhuman performances.
The content will also be focused upon the ManU Legends such as David Beckham, Eric Cantona, Wayne Rooney, Paul Scholes and Robin van Persie, Top 10s , archive of classic matches as well as sporting stars and celebrities who are ManU fans with exclusive footage filmed in a variety of locations.
“Amazingly, even without an official football channel it is the most viewed club in the world on YouTube. But one channel that people are looking for is the official Manchester United voice. The plans they have are very exciting. They want to go big,” Tomos Grace, YouTube’s head of sport for Europe, Middle East and Africa, told UK newspaper The Guardian.
According to YouTube, ManU video content since the start of 2017-18 season has received nearly 850 million, an increase of 60% from the previous season .
LaLiga outfits Barcelona and Real Madrid are currently the most subscribed teams on YouTube with 3.7 million and 2.7 million followers, respectively. Manchester City, with 1 million followers, is on the third spot. German Bundesliga champion Bayern Munich has 821,000 subscribers and Liverpool 819,000.
ManU’s spokeswomen commented, “The club’s vision is to be the largest and most engaged sports club in the world. Our presence on platforms such as YouTube will allow us to achieve this vision.”
“YouTube will allow us to continue to evolve our demographics, as well as provide us with analytics and insights to feed not only our media and content plans but other cross-club initiatives.
“Our YouTube channel has no impact on MUTV or our other social media platforms and they will complement each other. Each have their own set of content, a large portion of which will be exclusive to each of the platforms.”
According to YouTube, ManU video content since the start of 2017-18 season has received nearly 850 million, an increase of 60% from the previous season.
LaLiga outfits Barcelona and Real Madrid are currently the most subscribed teams on YouTube with 3.8 million and 2.7 million followers, respectively. Manchester City, with 1.1 million followers, is on the third spot and UK’s top club on YouTube.