Sony Pictures Networks India has announced the appointment of Manish Agarwal as Head – Growth, and Monetisation for its digital business.
Aggarwal will strategise the subscription business (India and international) of SonyLIV. His mandate also includes syndication, licensing and partnership for the platform. He will also be responsible to maximize revenue through, syndication, licensing and partnership for the platform.
Prior to joining Sony Pictures Networks, Aggarwal was with Zee Entertainment Enterprises as principal cluster head – advertising sales. He has also worked with Le Ecosystem Technology, Myntra Designs and Procter & Gamble.
An MBA in marketing, Aggarwal comes with over 19 years of experience traversing leadership roles in verticals like content acquisition, partnerships, advertising revenue maximisation, consumer insights generation and innovations in digital.
He moves into SPNI from Zee Entertainment Enterprises Limited where he was a Principal Cluster Head – Ad Sales for six months. He was a Business Head with Zee5 for a year and a half before that.