Manchester United has announced a global partnership with Mondelēz International, the owner of world-renowned brands including Cadbury, Oreo, Toblerone, Milka, and belVita.
As part of the agreement, the two organisations will create dual-branded products as well as interactive and engaging campaigns for our global fan base, states a Press release.
Manchester United’s Group Managing Director, Richard Arnold said “Whether it’s Cadbury, Ritz, Oreo, or one of its many other brands, Mondelēz’s products are renowned around the world. This global partnership will assist Mondelēz with its expansion into key markets whilst deepening the affinity their customers have for their products. For Manchester United, the partnership enables us to bring Mondelēz’s popular products to our fans and enhances our ability to continue investing on the pitch.”
“We’re extremely proud to announce Mondelēz’s partnership with Manchester United,” added Colin O’Toole, Associate Marketing Director at Mondelēz. “As a global company with a presence in many different markets our alliance with one of the most recognisable sports teams in the world will give us the ability to differentiate us from competitors by offering our consumers added value through engaging products and experiences.”
The partnership will commence around United’s game against Watford this weekend, with activity to support Cadbury’s ‘Donate Your Words’ campaign. ‘Donate Your Words’ is a UK initiative to highlight the issue of loneliness amongst the older generation.