Kolkata Knight Riders have announced a collaboration with Walt Disney-owned Marvel Entertainment to bring out a special edition merchandise range featuring world’s most powerful Super Heroes – Marvel’s Avengers and the team with Indian Premier League 2018 around the corner.
The range includes designs inspired by Marvel’s popular Avengers franchise that have been seamlessly blended with the elements, themes and colours of the IPL Kolkata franchisee. The collection will span an expansive assortment of merchandise including t-shirts, back to school range, mugs, board games, card games, mobile covers, power-banks and more, KKR has stated in a media release.
Venky Mysore, KKR CEO & MD, said, “The power of Marvel’s Avengers and the punch of the Kolkata Knight Riders will delight fans with this new range of exciting products. Sportspersons are real-life Super Heroes and we are thrilled to back this initiative that will present the synergies between our players and Marvel’s much-loved Super Heroes. Licensing & Merchandising is a focus for us, and this partnership with one of the biggest consumer products brands in the country is a step in that direction.”
Bikram Duggal, Executive Director and Head of Studios & Chief Marketing Officer, Disney India, said, “It’s the 10th anniversary of the Marvel Cinematic Universe and with this collaboration, we are giving our Indian fans an amazing opportunity to experience the most celebrated sport in the country with their favourite Super Heroes.”
This co-branded merchandise will be available on KKR’s own platform – shop.kkr.in and also across retail and e-tail outlets mid-April onwards, just in time to meet with the mega-hype around the IPL and the release of the much-anticipated Marvel Studios’ Avengers: Infinity War.
Meanwhile, KKR has also announced HARMAN International-owned speaker brand JBL as the official sound partner of Kolkata Knight Riders for this IPL season. The franchisee has started their IPL 2018 campaign with an exciting win over Virat Kohli-led Royal Challengers Bangalore at home on Sunday.