Matrimony solutions next on Dhoni’s brand endorsement duties

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It is said on the cricket field Mahendra Singh Dhoni has a solution for every situation. Captain cool of yesteryears, the most seasoned pro in Indian cricket Dhoni will now selling (read promoting) matrimony solutions as part of his brand endorsement duties.

Dhoni has become the face of online matrimonial platform BharatMatrimony. The dependable cricketer takes pride in his new assignment. “I’m proud to be associated with a trusted brand that has created millions of happy marriages. This is definitely a good partnership,” says Dhoni.

BharatMatrimony, the leading online matrimony platform in India, has announced that it has roped in cricketer Mahendra Singh Dhoni as its brand ambassador.

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Murugavel Janakiraman, CEO of Matrimony.com said, “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he has achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”

Commenting on the association, Arun Pandey, Chairman of Rhiti Sports which exclusively manages Dhoni’s commercial endorsements, said, “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way BharatMatrimony has gained it. I am confident this partnership with M.S. Dhoni will do well in the days to come.”

In a release, BharatMatrimony said it would soon launch a 360 degree marketing campaign featuring ads to target singles of marriageable age across TV, print, radio and outdoor.

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