Maxus India, a part of the GroupM umbrella and the WPP global media network, has won media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017.
Commenting on the success, Kartik Sharma, Managing Director, Maxus says, “It’s amazing to be associated with ICC again for the Champions Trophy and Women’s World Cup. We are grateful to continue this association with ICC over these years. Sports has been an important vertical for us and we are looking forward to add the Maxus touch to the world of sports media”.
Maxus has in the past handled several ICC campaigns in India, including the ICC Cricket World Cup 2015, ICC World T-20 2014, ICC Champions Trophy 2013, ICC World T-20 2012 and the ICC Cricket World Cup 2011.
The Champions Trophy will be played from June 1 to 18 June followed by the ICC Women’s World Cup from 24 June to 23 July. Both these tournaments will be played in England and Wales.