Mbappe replaces Bolt as Hublot brand ambassador in epic deal

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Kylian Mbappe is the new brand icon for luxury watch brand Hublot. The Swiss luxury watch brand has not renewed its deal with Olympic legend Usain Bolt.

French football star Kylian Mbappé has become a brand ambassador for Swiss luxury watchmaker Hublot. The contract between the Paris Saint-Germain star and the Swiss brand leads to an end of the long-standing Hublot-Bolt association.

Hubolt in the past has been endorsed by the legends like Brazialian football icon Pelé, world champion boxer GGG, the basketball superstar Dwyane Wade, world-renowned golfer Dustin Johnson and iconic track legend Usain Bolt.

In the latest deal with Mbappé, the Swiss brand has welcomed a new generation of talent in its partnership with the French National Football Team hero and Paris Saint Germain forward.

“Kylian is the first current footballer to represent the brand. He follows on from Usain Bolt, with whom he shares many values,” said Ricardo Guadalupe, Global CEO of Hublot. “In becoming a Hublot ambassador, Kylian joins the legends of football, and King Pelé in particular. These two men have both recently displayed their common values on social networks. Welcoming Kylian Mbappé into our family conveys a powerful message. The fusion of time, the power of dreams and passion, the magic of a sport; all of which are values an athlete inspires. When you meet Kylian he is, first and foremost, a good person; a man who embodies the future and all that it holds in store. Being able to bring together Pelé, the patriarch of our Hublot Family, and Kylian, our youngest-ever ambassador, is just one of those unique moments in life, an instant where time stands still to mark history forever.”

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Mbappé, who will celebrate his 20th birthday on December 20, is one of the youngest players the sport has ever seen on a professional level, and is projected to be one of the greatest of all time. His stellar performance at this year’s World Cup was a testament to that projection, as is his continued performance as forward in the Paris Saint Germain Football Club.

“It’s a huge honour to meet Mr. Pelé. And a great source of pride to find myself at his side in the Hublot family,” said Mbappé. “For me, Hublot is a real favourite. I’ve been a fan of their watches and their philosophy for a long time. The encounter with Jean-Claude Biver and Ricardo Guadalupe, who run this company, was a decisive one. I need to be able to identify both with the values of the brand with which I partner and the people behind it. Hublot embodies this fusion of innovation, new technologies and materials, which greatly appeals to me. They unconditionally support my sport and are associated with my finest moments in football, so I am proud to become the first current footballer to act as an ambassador for the brand! That’s why I am Hublot!”

Mbappé, whose marketability rose dramatically following his starring role in France’s Fifa World Cup victory, is endorsing sportswear giant Nike, which was – until now – his only other major sponsorship deal.

Although the financial terms of the agreement have not been disclosed, media reports say the deal could be worth €1 million ($1.13 million) per year.

Philippe Tardivel, marketing director of the Swiss brand, which is a subsidiary of France’s luxury goods company LVMH, said: “We partner with Kylian because, with his excellence on the field and his humility off it, it appeals to young people as well as middle-aged people.”

Mbappé, 19, joins Hublot’s star-studded football portfolio, which also includes Bolt, Brazilian icon Pelé and Manchester United manager José Mourinho.