McDonald’s to sponsor LaLiga’s first esports competition

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Laliga eSports, launched in February by Spanish top-tier division, has announced its first major project in esports with McDonald’s as their title sponsor.

The esports division of Laliga has announced McDonald’s Virtual LaLiga eSports tournament McDonald’s Virtual LaLiga eSports tournamentMcDonald’s Virtual LaLiga eSports tournament in association with the Professional Videogame League (LVP). The new competition joins the EA SPORTS FIFA 18 Global Series on the Road to the FIFA eWorld Cup 2018.

World’s popular fast food restaurant chain McDonald’s has come aboard as the main sponsor of the laliga’s first esports competition. Additionally, El Corte Ingles, Allianz Hyunday, and Orange will also be involved in LaLiga’s first foray into the world of eSports.

The competition will select LaLiga’s Spanish representatives for the EA SPORTS FIFA 18 Global Series Playoffs in June, which leads to the FIFA eWorld Cup 2018. The Playoffs will be the gateway to the FIFA eWorld Cup, the tournament where the EA Sports FIFA world champion will be crowned.

The competition will consist of an online qualification stage and an in-person final stage and will include Xbox and PlayStation categories. The first stage, which kicks off on 19 March, will be open to all gamers over the age of 16 and will be played entirely online on ArenaGG, the LVP gaming platform. Thirty-two places at the in-person stage – 16 per Xbox and 15 per PlayStation – will be up for grabs.

The second part of the tournament, which is scheduled to begin on 16 April, will be played in person at the LVP venue in Barcelona. Sixteen players per platform will compete each week in straight knockout rounds to attain national glory. The winner of each event will claim a spot in the EA SPORTS FIFA 18 Global Series Playoffs.

Players can register at: www.virtuallaligaesports.com.

McDonald’s will also organise an exclusive tournament in which the highest-placed participant will obtain one of the 16 places at the McDonald’s Virtual LaLiga eSports final stage.

Mediapro and the Professional Videogame League (LVP) joined forces in 2016 to professionalise, expand and promote eSports, making the LVP the leading eSports competition in Spain and raising its international profile with competitions in Argentina, Chile, Mexico, Colombia, Peru, and Portugal.

LaLiga eSports was launched last month and forms part of the organisation’s ‘It is not football, it’s LaLiga’ campaign, which aims to attract and engage millennials as well as cater to the growing needs of tech-savvy fans of both football and eSports.

LaLiga is armed with the experience of having worked with EA Sports. Moreover, the organisation boasts over 10 global game licenses and three of its own games: Head Soccer (over 50 million downloads in three years), LaLiga Fantasy MARCA (more than 200,000 daily users) and Head Soccer Heroes.


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