Irish MMA star Conor McGregor has signed a six-fight deal with the Ultimate Fighting Championship (UFC). A sponsorship contract with his whiskey brand – Proper Whiskey – is part of the deal.
The first out of the six bouts will be at UFC 229 against Khabib Nurmagomedov on October 6, marking the 30-year-old McGregor’s comeback to UFC after a hiatus of nearly two years.
McGregor’s new whiskey brand, Proper Whiskey, will have a presence at every UFC event stipulated in his six-fight deal.
The financial terms of the agreement have not been revealed, however, UFC President Dana White has said that the deal will bring a huge windfall to McGregor.
Dana White initially claimed that the contract covered eight fights, but later corrected himself to assert that the agreement is valid for six bouts. “It’s not hard to do a deal with Conor McGregor because we know what he’s worth,” White to ESPN.
McGregor’s UFC comeback fight at UFC 229 with Khabib Nurmagomedov was sold out in a mere three minutes after the tickets went on sale online, marking the second-largest gate in the UFC history recorded at UFC 205.
White has claimed that pay-per-view buys for the McGregor vs Khabib Nurmagomedov had almost reached 2.5 million, surpassing the record buy-rate for a UFC event – McGregor’s fight against Nate Diaz at UFC 202 which drew an audience of 1.6 million.
UFC is expecting a major boost in TV ratings which have been plummeting in McGregor’s absence, during which he featured in a boxing match against the legendary pugilist Floyd Mayweather in April last year.
McGregor’s long-term inactivity resulted in stripping off his Lightweight Championship title after UFC 223 on April 7 this year.
UFC has drawn a flak for not taking a tough stand on McGregor’s misconducts and legal issues and instead of welcoming him back as it is desperately in need to boost up its falling TV ratings.
In July he pleaded guilty to a charge of disorderly conduct for an incident at the Barclays Center in Brooklyn, New York.