Media rights contribute 37% to Bundesliga’s record €4 bn revenue

Germany’s top flight football league Bundesliga has breached the €4bn ($4.26bn) revenue mark for the first time ever. The 2020 DFL Economic Report has reveals that media rights have contributed the most – 30% – to the Bundesliga revenue during the 2018-19 season.

Media rights revenue is up by € 20 million from last year to reach € 1.48 bn during the 2018-19 season. Besides the ongoing Bundesliga domestic and international rights deals, media rights revenue also includes value of the DFB Pokal rights, the national knockout clubs tournament, and clubs’ media rights revenues from the Uefa Champions League and Europa League.

The revenue of the top tier 18 football clubs in Germany has shown a year on year growth of 5.4%. The overall Bundesliga earnings for the season indicate a 136% revenue during the past one decade.

However, there is a reported decline in the advertising and sponsorship revenues, which fell from €871.6 mm in 2017-18 to €845.4 million in the last fiscal. Still, this head has contributed 21% to the overall Bundesliga earnings.

The league reportedly claimed an overall economic impact – measured by taxes and duties paid by all 36 professional clubs – of €1.4bn for the 2018-19 season, up €100m on the previous campaign. It also said that over 56,000 people were employed, directly or indirectly, by the Bundesliga, 2. Bundesliga, and their member clubs over the year.

The second-tier 2. Bundesliga, meanwhile, also posted record revenues, with its clubs posting a rise of 28.5 per cent, to €782m.