Mediapro Asia has got the exclusive mandate to distribute the CFA Cup media rights in the Asia-Pacific region.
China Sports Media agency has announced the appointment of Mediapro Asia, the Asian arm of the Mediapro Group, to exclusively distribute media rights of the 2019 CFA Cup in the Asia-Pacific region.
The CFA Cup is the leading football cup competition organised by the Chinese Football Association.
The CFA has a global agreement in place with CSM for media rights to the CFA Cup. Along with the CFA Cup, CSM also has a global rights deal in place with the Chinese Super
League, the country’s top-tier football league, running until 2025.
Last year, Mediapro completed the sale of a 53.5% stake to Chinese investment fund Orient Hontai Capital for $900m.