Mercedes to promote its electric car brand with Formula E

Mercedes to promote its electric car brand Mercedes-Benz 'Concept EQ' with ABB FIA Formula E Championship - InsideSport

Mercedes EQ, the upcoming electric car brand of German car manufacturers, has joined forces with Formula E as a sponsor for ABB FIA Formula E Championship European leg, which kick-starts with the Rome Race on 14th April 2018.

Mercedes will also sponsor the Paris (28 April), Berlin (19 May) and Zurich (10 June) races, starting with the Rome circuit as presenting partner. This will be the first-ever Formula E event in the Italian capital and will be officially known as the CBMM Niobium Rome E-Prix presented by Mercedes EQ, Formula E has stated in a release on their official website.

Marcel Guerry, Head of Mercedes-Benz Italia S.p.A. said, “The revolution of electric mobility starts in cities like Rome, where today a tradition of a centuries-long history meets the mobility innovation of the future. On the same roads where chariots raced in ancient Rome, soon a new generation of 100 per cent electric cars under the EQ brand will be driven.”

“Formula E is an agile and inspiring platform for us to present our new EQ brand to a young and technically affine audience,” Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, added.

After the South American leg of the championship churned up the standings, with Techeetah’s Jean-Eric Vergne coming out on top, Rome will be the seventh race in the season four calendar.

Mercedes-Benz ‘Concept EQ’ has also unveiled a new video featuring the spectacular electric SUV of the future.

Formula E Founder and CEO Alejandro Agag said, “It’s great news to see a name like Mercedes-Benz increase its ties with the series to showcase their new EQ brand ahead of entering Formula E as a competitor in season six. The direction and mind-set of road car manufacturers is switching to electric and Formula E is the most relevant platform to develop and promote this change. Companies like Mercedes-Benz pushing for e-mobility again shows the unstoppable nature of the revolution currently taking place in the motor industry.”

After Rome, the series moves to Paris and Berlin before stopping off in Zurich, where the German marque will feature as an official partner for the Julius Baer Zurich E-Prix on June 10. With Formula E bringing circuit racing back to Switzerland for the first time in over six decades, the Zurich E-Prix will be another historic occasion for the world’s first fully-electric single-seater championship.