The brand MESSI has teamed up with Hawkers, the Spanish brand sunglasses, to launch his new eyewear collection, making this the first time that the football star has joined forces with a sunglasses brand.
Specifically, the collection of Leo Messi consists of Nine new models manufactured with materials of the new generation of Hawkers. TR 90 Swiss and high quality polymer that provides lightness, elasticity and fuses the style ‘street’ and ‘sportswear’ specially designed for the player.
Of the nine models in the collection, Hawkers and Leo Messi have opted for a different vertical business and have something in the bag for the younger fans as well.
The limited edition includes three styles of kids, three new models Warwick Classic and three models of the collection ONE . The eyewear is available on Hawkers’ website and is priced around 35 euros.
Hawkers co-founder and CEO Alex Moreno has highlighted the importance of this alliance. “At Hawkers we aspire to excellence, signing with the best player in history and Leo Messi bets on the company that is changing the ecommerce industry, to take its brand to another level from the Internet,” he stressed.
The brand has produced a fashion film using innovative production effects, a trend in today’s Streetwear videos, and all set to the music of trap artist, Kidd Keo, with a track specially produced for this collaboration.
David Moreno, co-founder of the company, underlines that “Hawkers and Leo Messi share the same values. If Messi has gotten this far, it is because he believes in himself, he works hard, and he has picked himself up and dusted himself down time and time again”.
For his part, Leo Messi himself emphasizes that “From the first moment that we were introduced to Hawkers, we recognised that we were united by certain values. I hope that the project we have kicked off will be well-received by our followers, because they are our inspiration when designing both the collection and the marketing creativity”.
The brand also took another step to tap its international growth and became the first Spanish company to sell its products through Twitter.
It launched its new virtual assistant via direct message on Twitter, which allows users to report incidents, request information, look for the model that best suits their tastes and even reach purchase.