Messi named as brand ambassador for Sirin Labs


Argentinian football superstar Lionel Messi has signed a personal endorsement deal with Sirin Labs, the world leader in secure open source consumer electronics.

The Barcelona forward announced the partnership over his Facebook account. Messi pasted that he was ‘excited’ to join Sirin Labs and make ‘blockchain more friendly’ for users. He included a photo of himself in front of a laptop which has the words Sirin OS on the screen.

Messi named as brand ambassador for Sirin Labs - InsideSport

The 30-year-old will further lend his image to the Israel-based company’s future advertising campaigns as well a set-amount of posts on his social media accounts. Forbes calculates that in 2016 Messi produced a social media footprint of US$53.5 million for his boot suppliers Adidas.

The financial terms of the deal with Sirin Labs were not revealed but it is thought that Messi can claim up to $500,000 for each post.

“We are excited to have Lionel Messi, the best soccer player in the world as the global brand ambassador for Sirin Labs,” said Moshe Hogeg, chief executive of Sirin Labs. “We have identified the potential of blockchain technology and are developing SirinOS to improve the security and user-experience on the blockchain to encourage mass adoption.”

Five-time Ballon d’Or winner Messi is one of the most decorated soccer players on the globe. He has played at Barcelona for his entire career where he has scored 363 goals in 397 appearances.