Virat Kohli and Rohit Sharma are facing each other today in the IPL 2020. In the world’s most marketable athletes list released by SportsPro and Powered by Nielsen as well both are competing hard. The most marketable athletes list released today has perched Virat Kohli at No. 3 and Rohit Sharma of Mumbai Indians at number 8th position.
International soccer icon Lionel Messi has been named as the world’s most marketable athlete for 2020. The FC Barcelona forward and six-time Ballon d’Or winner narrowly edges out fellow soccer star Cristiano Ronaldo to take top spot in SportsPro’s 2020 list of the World’s 50 most marketable Athletes powered by Nielsen.
American basketball great LeBron James, Indian cricket captain Virat Kohli and Canadian tennis player Bianca Andreescu round out this year’s top five, with the latter named as the top-ranked female athlete. India’s Rohit Sharma is at No. 8th in the list
This year’s 50 Most Marketable (50MM) Athletes list is powered by Nielsen’s proprietary athlete marketability assessment methodology. Called the Influencer Selection and Measurement Framework, the methodology draws on vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance.
World’s 50 Most Marketable Athletes powered by Nielsen – the top ten:
- Lionel Messi – Argentinian, 33, Soccer
- Cristiano Ronaldo – Portuguese, 35, Soccer
- LeBron James – American, 35, Basketball
- Virat Kohli – Indian, 31, Cricket
- Bianca Andreescu – Canadian, 20, Tennis
- Neymar Jr – Brazilian, 28, Soccer
- Khabib Nurmagomedov – Russian, 32, MMA
- Rohit Sharma – Indian, 33, Cricket
- Mohamed Salah – Egyptian, 28, Soccer
- Paulo Dybala – Argentinian, 26, Soccer
The World’s 50 Most Marketable Athletes list is powered by Nielsen’s athlete marketability assessment methodology. Called the Influencer Selection and Measurement Framework, the methodology draws on vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance.
Designed to accurately monitor social campaign effectiveness, the framework incorporates a range of performance and sponsorship-related KPIs, such as social following, content engagement, fanbase growth over time, media value, and the performance of branded versus organic content. For this list, the Instagram accounts for over 6,000 athletes from 21 sports were tracked over the last 12 months.