Mind Frame ties up T-series to release anthem

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Advertising and digital marketing solutions company Mind Frame India has created a new cricket anthem for the ICC World Cup 2019 to spice up the cricket fever.

Mind Frame India has partnered with music company T-series to release the anthem ‘Dil Se Khelo’.

The short film is shot in all parts of Mumbai. The song is written, composed and sung by ShahNawaz Ali who has been signed by T-series for this peppy jingle which is available on T-series. It has also gained tremendous traction online in just five days of its launch.

The film features enthusiasts and lovers of cricket that binds all classes, communities and masses together in India. “The same has been creatively showcased with the help of the song visually to bring peace and harmony within all Indians during this occasion of World Cup which comes once in 4 years,” it further added.

“There was a keen tussle between all leading brands to release this song but the agency chose T-series as it has the strongest presence on the digital media and values good content as this is a rational song from every Indian wishing the team by all means,” the company said.

The advertising and digital marketing solutions company has successfully worked with brands including ADITYA BIRLA, Tata and New India.

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