The Major League Soccer (MLS) to celebrate its 25th season this year is looking to showcase its past while also shining a light on what is still ahead for the soccer league. That will come via new and old events, as well as dedicated content and programming from the league and its partners.
MLS will hold its SuperDraft today (Friday), which is the effective opening of the 2020 season. The regular season begins on February 29.
The league will roll out more than 200 pieces of content in the year ahead, looking back at its history and top moments. That will include profiles of the league’s 25 greatest players, defining matches, a year-by-year breakdown of each season, as well as memorable moments and top goals.
MLS is also working on two documentaries that will be released in 2020. The first is focusing on David Beckham’s six-year tenure with the LA Galaxy, and the impact it has had on the sport and the league. The other will focus on the entire history of the league, from archival footage from MLS’s first seasons to all-access content from this season.
The league will also launch a new Instagram account – @MLSIN96 – which will relive the inaugural 1996 season date by date as if Instagram existed then. A retro apparel collection will also be launched, with Mitchell & Ness and New Era both creating products using the old logos of MLS clubs like the Dallas Burn and San Jose Clash.
To continue its growth, MLS is also finding new ways to engage fans around this celebration. To unveil the jerseys its clubs will wear this year, MLS will be hosting an event with Adidas during New York Fashion Week, with influencers and celebrities modeling the different club jerseys. For example, rapper Trinidad James will showcase Atlanta United’s new jersey, while model Lily Aldridge will walk down the runway wearing Nashville SC’s jersey.
MLS will also hold a jersey drop event in EA Sport’s FIFA 20, with eMLS and other gaming influencers revealing their personalized jerseys. Leveraging its new partnership with Bodyarmor, which begins this season, there will be a special edition MLS 25th celebration bottle as well.
MLS will also partner with Bands FC, which creates musically influenced soccer club crests – for example, a Manchester City-inspired Oasis logo – on a unique collection that will be featured in Fader Magazine.