India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian cricket captain Virat Kohli have renewed their association for another year. Kohli will continue to represent and endorse the brand across channels.
MPL had first teamed up with Kohli early in 2019, releasing video campaigns with the charismatic cricketer ahead of and during the Indian Premier League (IPL). Ever since, MPL has garnered a registered user base of 32 million and over 5 billion gameplays have been clocked on the platform, states a Press release.
“I am happy to announce that I have renewed my association with Mobile Premier League (MPL). In just over a year, I have seen this young Indian start-up grow and reach fans across India. I look forward to supporting them in achieving their goal of being the number one gaming company in India,” said Virat Kohli, Captain of the Indian Cricket team.
MPL co-founder and CEO Sai Srinivas added: “We are honored and privileged to have Virat continue his association with the MPL family. With his love and support, we have started to march towards our goal of democratising esports and skill monetisation across India. Virat, his persona, and his positivity resonates across our youth, and along with him, we are looking forward to doing our bit to empower the immensely large talent pool in our country.”
Recently, MPL has also released a digital video campaign that went viral, where Kohli met and interacted with the top users of the MPL platform for a day in Mumbai.