Indian Terrain Fashions Limited, along with Montra and ChooseMyBicycle.com brings ‘The Champions Sportive Series’ to India.
The announcement along with the unveiling of The Champion Sportive Series shield, was done by Venky Rajagopal, Chairman and Managing Director, Indian Terrain Fashions Limited; in the presence of Kailash S, Head Marketing, T.I Cycles of India, Rohit Kuttappa, Chief Executive Officer, ChooseMyBicycle.com, and K R Capt. J Shankar Srinivas, Sr. General Manager, Communications, PR and External Affairs, ISUZU Motors India Pvt. Ltd.
The Champions Sportive Series is a competitive cycling event for amateur cyclists, spread across 8 cities in India. The event format is split into two parts comprising of a competitive leg (100km race) and non-competitive part of the event (50km ride). The top 3 winners (Men and Women) from the competitive leg from each city, will get a chance to ride at ‘The Champions Sportive Series–Grand Finale’ in Delhi. The event is conducted in line with international sportive standards, and will boast of the best of safety and ride measures across the routes, the organisers have announced in a Press release.
The Individual city edition events will see some of the top amateur and semi-professional men and women cyclists, who will compete to be champions in their respective cities. These winners will then have a shot at the Champions Sportive, to be crowned the top amateur cyclist in the country.
Rajagopal, Chairman & Managing Director, Indian Terrain Fashions Ltd, said that “Indian Terrain believes in a ‘Lifestyle’ which has well-being and fitness as integral to the persona of our consumer. In perusing this belief, we are partnering with Choose My Bicycle to sponsor the ‘Champions Sportive Series’ and we believe that this will spread the awareness of the sport for both fitness and doing our bit to reduce our community’s carbon foot print.’’
SHIELDS OF THE 8-CITIES
Kailash S, Head Marketing T.I Cycles said, “Montra’s vision is to make performance cycling accessible to all. Through the Champions Sportive event, we want to create a platform for amateur cyclists to experience competitive cycling.”
“The growth of cycling as a sport over the years has been phenomenal. We consider The Champions Sportive Series as the ideal platform for motivated amateur cyclists across India to part-take in this 8 city cycling championship, towards the endeavor of positioning cycling as a mainstream sport for all,” said Rohit Kuttappa, Chief Executive Officer, ChooseMyBicycle.com
Capt. J. Shankar Srinivas, Sr. General Manager, Communications, PR and External Affairs, Isuzu Motors India, said, “ Fitness is an essential part of a healthy lifestyle and this trend is fast catching up in India. Cycling has taken a lead in the minds of health conscious people. Cycling is not only a good fitness pastime but is equally reflective of an adventurous outdoor attitude to explore nature. The ISUZU D-MAX V-Cross is a vehicle that complements this attitude of adventure and outdoor and more importantly to travel the unbeaten path. We are happy to be associated with this event as an AUV partner”.