Formula E has named Motorsport.com as its official digital media partner. Motorsport.com will showcase an enhanced news coverage package for the championship across its worldwide network, which now attracts more than 214 million page views per month across 28 global editions in 81 countries.
The motor racing news website will show an enhanced news coverage package for the all-electric racing motorsport series across its online platforms.
Additionally, TV and video content including a Formula E ‘street racers’ magazine programme will feature on Motorsport.com’s broadcast platforms Motorsport.tv, its online over-the-top (OTT) apps, and its website.
The specialist electric vehicle website InsideEVs.com is also to show additional news coverage of the series, as well as featuring regular guest columns from several leading Formula E drivers.
Motorsport.com showcased the all-electric motorsport championship earlier this year with its ‘Inside Formula E’ branded video series, produced in conjunction with watch manufacturer Tag Heuer.
The media site also announced in January 2017 that it had taken an ownership stake in Formula E.
Alejandro Agag, founder and chief executive of Formula E, said that “we are delighted to welcome Motorsport Network as our digital media partner as we aim to benefit from the extensive reach of their platforms to bring Formula E content to as many passionate fans around the world.
“Formula E is transforming motor racing for the digital generation and as the leading motoring and motorsport media operation Motorsport Network is the ideal partner to continue growing our presence in this space,” he added further.
“The Formula E championship and Motorsport Network are both experiencing massive growth and we believe joining forces with this media partnership will provide to be very beneficial for both of us,” added Zak Brown, chairman of Motorsport Network, which owns Motorsport.com.
Formula E had its inaugural championship in Beijing in September 2014 and in October Nissan became the first Japanese manufacturer to join the series for the 2018-19 season. The fourth season of the championship is due to kick off on the 2nd December in Hong Kong.