MPL joins hands with Leander Paes and Geeta Phogat to promote eSports in new campaign: Mobile Premier League (MPL), a fantasy and mobile gaming platform, has roped in Tennis legend Leander Paes and Commonwealth Games champion wrestler Geeta Phogat for their new campaign to raise awareness and draw more recognition about eSports in the country.
Termed as ‘Maidan Naya, Khel Wohi’, MPL has shot six videos with Leander Paes and Geeta Phogat featuring in three each. The two brand ambassadors will echo the importance of eSports’, need for specific skills, talent and practice need to compete at the top level like they did in their prime.
Paes, the 18-time Grand Slam champion (doubles) and Geeta, a pioneer in women’s wrestling in India, will be advocating for eSports disciplines and the ethos of eSports athletes. With the gaming sector in India witnessing tremendous growth, it has raised the importance for greater regulation and recognition, especially with eSports becoming a medal event at the 2022 Asian Games.
“To become a champion in any sport, one has to undergo hours of rigorous practice and training. In India, we have many champions that have achieved remarkable successes at various skilled games. Now with the emergence of esports, it gives us another platform to showcase the tremendous talent and skill that our country has. With the “Maidan naya, khel wohi” campaign, we aim to carry forward the same ethos of practice, training, and skill, in the arena of esports, and get us some new champions to make the nation proud at the global stage. I am glad to partner with Mobile Premier League (MPL) on a campaign that talks about the potential and importance of esports in the country,” Paes said.
The campaign also aims to highlight the importance of responsible gaming and create a safer environment for gamers, developers and other stakeholders.
“Esports witnessed exponential growth in 2020. With esports being included as a medal sport by the Olympic Council of Asia, I believe that India will see a rise in many successful esports athletes. Not just this, we hope to soon see some ‘Made in India’ games being played at International sports events like the Asian Games. The aim of this campaign is to unleash the power of Esports and bring it on par with physical sports. Esports today is accessible to all due to the availability of data and affordable devices thus making it easy for more people to participate. This growth needs to be supplemented with solid regulations and government support,” Sai Srinivas, Co-Founder and CEO, Mobile Premier League (MPL), said on the initiative.
Geeta Phogat, a Commonwealth Games Gold medallist, said: “It gives me great pleasure to collaborate with MPL and this initiative. Continuous practice and adequate rest are essential for honing God-given talent. This is true for any sport – be it wrestling, archery or esports. What is especially heartening to me is that esports is democratic at its core and is accessible to all. The next Olympian can come from any part of India. With ‘Maidan Naya, khel wohi’, we aim to increase participation across categories.”
The campaign will focus on Paes and Geeta’s training, mentoring budding talents. The films are produced by Citrus Productions while the conceptualization has been done by MPL’s in-house team that was led by Anita Rane and Mirza Mohammed Ali Khan.