CARS24, the Gurugram-based tech-enabled used car company, has announced a strategic partnership with Mahendra Singh Dhoni in a move to lift and strengthen the brand as it continues to expand across markets.
Dhoni will own equity in CARS24 and will act as its brand ambassador. His investment, the quantum of which was not disclosed, was part of the series D round of funding.
“We are very excited to welcome Mahi into the CARS24 family. He is a role model and hero to most Indians. His ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years have made him the most celebrated captain in the Indian history. It’s the same of values that we live by at CARS24 and therefore the partnership felt natural and perfect. We also share a common love for cars which makes this even more special,” said Vikram Chopra, co-founder and CEO, CARS24 said,
Committed to simplifying the process of buying and selling pre-owned cars in India, CARS24 has invested immensely in data and technology to provide consumers with a reliable, dependable and trusted solution. The company believes that Dhoni’s credentials, recognition and traits, on and off the pitch, makes him the perfect face for CARS24 and will strengthen the company’s endeavor to become India’s most trusted brand for pre-owned car sales.
Commenting on his association with the brand, Dhoni said “I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals.”
Founded in 2015, CARS24 is the largest platform for buying and selling cars in India, having revolutionised the way pre-owned cars are sold in India. The company recently announced its foray into the franchise model and intends to scale up its presence in 300+ tier two, three, and four markets by 2021.