Earlier last year, Dhoni ventured into entertainment business with a partnership deal with Banijay Asia (a leading production house) and former Endemol Shine managing Director Deepak Dhar.. The Roar of The Lion, a Hotstar documentary, was the first project of Dhoni Entertainment.
“After my biopic, I always wanted to do something in the entertainment space,” Dhoni had said during the launch. “It always captivated me, kept me gripped as there are a lot of fresh concepts I would like to bring; never-seen-before content to the table,”
The new joint-venture will create premium content for the India and south east Asian markets. “With the entire digital ecosystem evolving, we are seeing a great demand for content. Naturally, it is attracting big personalities. What we need is to bring in players with vision and credibility,” said Dhar. “Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms.”
A senior entrepreneur, Dhoni also co-owns the franchisee of Indian Super League team Chennaiyin FC and various other ventures.