Normally for any sporting league a governing body gets its money from selling franchises, a headline sponsor and broadcast rights. But it is hard to decipher the business model of just launched Mzansi Super League (MSL T20) by Cricket South Africa (CSA). Having centralized the franchises, failing to sell the broadcast rights to the SABC – now comes one more shocker.
The league was launched over weekend without any title or headline sponsor.
Neither the CSA or there commercial partners Global Sports Commerce (GSC) could be reached out for a statement.
The only solace for CSA currently is deal with the Singapore-based agency, Global Sports Commerce (GSC). According to some reports, GSC has secured all international broadcast & commercial rights for the league for R40-million (USD 2.4 Million) for five years. With this CSA at-least limit their risk and exposure to international markets that last year showed reluctance to buy their T20 product.