MSL T20 : League goes ahead without the Title Sponsor

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Normally for any sporting league a governing body gets its money from selling franchises, a headline sponsor and broadcast rights. But it is hard to decipher the business model of just launched Mzansi Super League (MSL T20) by Cricket South Africa (CSA). Having centralized the franchises, failing to sell the broadcast rights to the SABC – now comes one more shocker.

The league was launched over weekend without any title or headline sponsor.

No franchise fees, no commercial contract with the host broadcaster and now no title sponsor – so who actually is footing the bill for MSL T20. Without any doubt, the struggling CSA who is set to bleed more money into a competition that has already wreaked havoc on its finances via failed attempt to launch Global T20 league last year.
The league made announcement on deals with  for broadcast in the Indian Sub-Continent region, FreeSports in the region of UK and Flow Sports in the Caribbean territory  but according to the sources, none of these deals fetch any commercial value for the CSA.

Neither the CSA or there commercial partners Global Sports Commerce (GSC) could be reached out for a statement.

Further problems for the board is about to further increase as buzz is that at least two owners are in wait to ambush it with lawsuits for damages due to it being unceremoniously dumped.

The only solace for CSA currently is deal with the Singapore-based agency, Global Sports Commerce (GSC). According to some reports, GSC has secured all international broadcast & commercial rights for the league for R40-million (USD 2.4 Million) for five years. With this CSA at-least limit their risk and exposure to international markets that last year showed reluctance to buy their T20 product.

Also Read: Mzansi Super League announces $6.8 million prize purse

FreeSports bags Mzansi Super League broadcast rights for UK

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