Mumbai City gets Smaaash as entertainment partner

Mumbai City gets Smaaash as entertainment partner - InsideSport

ISL club Mumbai City FC has lined-up loads of games, fun, and activities for its die-hard fans by signing up Smaaash as its new entertainment partner.

The deal will enable Mumbai City FC fans to avail discounts and special access at any of the Smaaash centers in Mumbai, Gurgaon, Bengaluru, Hyderabad, Delhi, and Ludhiana.

The Islanders’ supporters can hope to indulge in real-life adventure activities like rock-climbing, bungee-jumping, and sky karting within the confines of their massive sporting zones. The more languorous kinds can get their kicks by playing any of their many virtual games.

“We welcome another great company into our family. This one is especially for our fans who love sports and gaming. We want our fans to enjoy our football in the stadium and then try their hand at it at Smaaash,” MCFC CEO Indranil Das Blah said.

Smaaash CMO Ashok A Cherian said, “We are delighted to announce our association with Mumbai City FC as the official Entertainment Partner. Both brands have similar synergies and represent the verve and energy of Mumbai. “Starting with our flagship Smaaash store at Kamala Mills, Mumbai, we have pioneered Active Entertainment in the country, and football is a big focus at Smaaash. We have developed new football-based games, which will be deployed across our 26 centers in India. The partnership with MCFC brings together an opportunity for us to deliver a great experience for fans while supporting the phenomenal growth of football in our country.”