Fantasy sports website MyTeam11 has announced a collaboration with 25 television channels across the music, news, sports and knowledge sharing genres among others, in a massive campaign targeting the upcoming T20 (Indian Premier League)and the 2019 ICC World Cup cricket season.
MyTeam11, endorsed by former India cricketer Virender Sehwag, with a user base of around 10 million+ active users and offerings in fantasy cricket, fantasy football, fantasy volleyball, and fantasy kabaddi in two formats, namely the “Safe Play” & the “Regular Play,” is the only platform to offer multiple playing options to its users.
A significant number of regional channels have also been collaborated with under the aegis of this association, so as to maximize the reach and offer a familiar feel to the audience by offering them information in their native languages.
Commenting on the development, Vinit Godara, CEO and Co-founder, MyTeam11 said, “We are planning to become the leading brand in the world of fantasy sports, and the upcoming cricket season involving T20 leagues and the ICC cricket world cup seems to be the right fit for our plans. With this collaboration we want to reach out to people in every nook-and-corner of the country and encourage them to use their talent, skills & knowledge of the game to earn while enjoying their favourite sport.”
Prior to this collaboration, Myteam11 had signed some noteworthy deals with various sporting properties like the RuPay Pro Volleyball League, Karnataka Premier League and others as their “Official Fantasy Partner.”
MyTeam11 had also previously partnered with DSport, a premium sports channel of Discovery Communications, as officialbroadcasting partner for the India-Australia series and as Broadcast Co-presenting Partners of the Bangladesh Premier League. They had also inked a deal with DD Sports for the India-New Zealand T20 series held recently.