Cricket South Africa (CSA) along with Global Sports Commerce (GSC), the Commercial Right Holder of Mzansi Super League T20 (MSL T20), has announced their partnership with Sony Pictures Networks India (SPN) for the inaugural season of the Mzansi SuperLeague T20 in India and the sub-continent.
SPN’s sports channels SONY SIX, SONY TEN 2 and SONY ESPN will telecast MSL T20 matches, including the Play Off & the grand finale on December 16. Season 1 of the MSL T20 will also be available on GSC’s partner OTT Platform Cricket Gateway on app and website www.cricketgateway.com.
The sports channels of SPN, one of India’s premium sports destination, holds the broadcast rights of international cricket in various countries such as Australia, South Africa, England, and the West Indies.
Speaking about the partnership, Thabang Moroe, CSA Chief Executive, said, “We are more than excited to have concluded this partnership with SPN, who will be bringing 28 matches live throughout India and the sub-continent. Our goal has always been to showcase the Mzansi Super League tournament and our South African culture throughout the world, and this is the perfect platform to do that.”
Rajesh Kaul, Chief Revenue Officer & Head, Sports Business, SPN, said, “Sony Pictures Networks is heavily invested in expanding its cricket portfolio and growing its sports offerings. We are pleased to announce that we are the official broadcasters of the inaugural edition of the Mzansi Super League (MSL) Twenty20 (T20) franchise cricket tournament. T20 cricket is an appealing fast-paced format and viewers can look forward to some great cricketing action from marquee players from around the world.”
Commenting on the association M.S. Muralidharan, CEO, Global Sports Commerce Pte. Ltd. said, “We are delighted to have SPN, one of India’s biggest broadcasters collaborate with us. With its wide market reach in India and sub-continent, this association will ensure that all the Indian-based South Africa Cricket fans will enjoy this league which I’m sure will make history of a kind.”
TW Consulting has acquired on-ground rights, sponsorships and Innovate Production FZE has bagged the global broadcastproduction from Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be official International Commercial and Broadcast partner for the next five years.